In the context of a particularly toxic political environment with the integrity of information very much under scrutiny, Reform Political Advertising formed the “Election Advertising Review Panel” (EARP). We did this to demonstrate that the process of regulation can work in a General Election. We invited seven senior people from inside and outside the advertising industry to create a panel that reviewed factual claims in election ads and judged whether they are truthfully presented or otherwise. Watch Lord Puttnam talking about our 2024 project for the General Election. You can read more about our pilot project in 2022 here.
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