We are not for profit and are run by unpaid volunteers. We rely on donations to continue our work. Please donate to our campaign here.
Download our review of misleading ads in the UK’s 2019 general election Illegal, Indecent, Dishonest and Untruthful, How Political Advertising In The 2019 General Election Let Us Down.
We believe that the open and honest debate of issues facing the UK is fundamental to the functioning of our democracy.
In recent years, the rules designed to safeguard against the spread of disinformation and promote healthy political debate haven’t kept up with the pace of new communication technologies.
Our politics is suffering because of a refusal to reform political advertising.
We aren’t anti-advertising, in fact we are quite the opposite. Our organisation was set up by practitioners in the industry passionate about responsible advertising.
Our non-partisan coalition is calling on the UK Parliament to implement a four-point plan to improve the transparency and accuracy of discourse around our elections by reforming political advertising in the following ways:
- Legislate so that all paid-for political adverts can be viewed by the public
- Give an existing body the power to regulate political advertising content or create a new one to do so
- Require all objective factual claims used in political adverts to be substantiated
- Compulsory imprints or watermarks to show the origin of online adverts
You can read more about the aims and background to our campaign here.
Legislation can take some time to be implemented. To practically help political advertisers play their part in accelerating political ad reform for the UK general election we launched a campaign pledge that could be adopted to help them advertise in a more transparent and accurate manner.