We believe that the open and honest debate of issues facing our country is fundamental to the functioning of our democracy.
In recent years, the rules designed to safeguard against the spread of disinformation and promote healthy political debate haven’t kept up with the pace of new communication technologies.
Our politics is suffering because of a refusal to reform political advertising.
If you believe that the rules around political advertising need to change, join our coalition by signing up to our mailing list.
We aren’t anti-advertising, in fact we are quite the opposite. Our organisation was setup by practitioners in the industry passionate about responsible advertising.
Our non-partisan coalition calls on Parliament to implement a four-point plan to improve the transparency and accuracy of discourse around our elections by reforming political advertising in the following ways:
- Legislate so that all paid-for political adverts can be viewed by the public
- Give an existing body the power to regulate political advertising content or create a new one to do so
- Require all factual claims used in political adverts to be pre-cleared
- Compulsory watermarks to show the origin of online adverts
We need your support to bring about these changes.
Please join our mailing list and contact us to let us know how you might be able to help.