New ‘deepfake’ technology an emerging threat and another reason to regulate

Benedict Pringle, co-founder of the Coalition for Reform in Political Advertising, has written for Campaign, a leading marketing trade publication, about why emerging ‘deepfake’ video technology is another reason to regulate political advertising.

Deepfake is a technology that allows people to create fairly realistic face-and-voice-swap videos.

Benedict argues that the technology is going to get more realistic, be easier to use and will be like a turbocharged version of ‘fake news’. He went on to say:

If we want to prevent deepfake video (and other future technologies with potential to unjustly distort debate) becoming a feature of our democracy, we need a framework for regulating what is and isn’t permissible in election advertising.

You can read the full article here.

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