Over the next few weeks, with the help of a number of volunteers, we will be identifying paid advertising that appears to be misleading and contacting the parties concerned asking them to justify the claims, or amend or withdraw them. As visitors to this website will be aware, political advertising is currently unregulated and it seems like it’s way beyond time at least to ask political parties to observe the same rules that all other advertisers are required to observe, i.e. to be Legal, Decent, Honest and Truthful.
Unless misleadingness is blatantly obvious, we will be referencing various fact-checking sources where those have ‘ruled’ on the issue. Examples of misleading advertising will be posted on the website: we hope that these pages will become a central reference source of misleading political advertising and, more importantly, encouragement to political parties to think harder about the claims they are making in advertising. Everyone else has to.