YouGov data shows 87% of the UK public support rules for factual claims in political ads

Political advertising can’t go on in the way it was executed in the 2019 UK election. If you like the work we’ve been doing over the election please consider donating to our campaign here. We rely on donations to continue our work.


The Coalition for Reform in Political Advertising has conducted research with YouGov that shows there is overwhelming support for their to be rules for misleading claims in political ads whatever your political persuasion.

When asked the question “do you think it should or should not be a legal requirement that factual claims in political adverts must be accurate?” the percentage that said “yes It should be a legal requirement” was, based on how they voted in the 2016 referendum:

  • Remain voters 90%
  • Leave voters 87%

The figure is similarly high when comparing it against how people voted in the 2017 election:

  • Conservatives 86%
  • Labour 92%
  • Liberal Democrats 97%

Sample Size: 1691 Adults in GB
Fieldwork: 4th – 5th December 2019

Source: YouGov

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You can download the raw data here YouGov data_Dec 2019.

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