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The ludicrous claim has been launched on the side of the bus by a leading Conservative. However, it’s a digital bus side this time.
This is emblematic of the problem with the absence of election advertising content regulation in the U.K.
Outlandish claims are a good way of a campaign generating earned media and starting a debate on a topic which suits your candidate. But it decays trust in both politics and advertising and eats away at important democratic norms.
This sort of thing must be stopped.