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We need your help to continue our campaign to prevent lies in electoral advertising.

25 Sep 2022

The public are hungry for change. They want to see politicians turn the page on months of dishonesty and deception. Our proposal – to properly regulate electoral ads – offers them a way to do that. And in the in last year we have taken some huge strides towards this goal.  We’ve made significant inroads...

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Well after a protracted election contest we now have a new PM. Liz Truss has not yet shown her cards when it comes to the question of regulating electoral advertising so there is all to play for in terms of getting this issue up the agenda and on to the statute books. Of course, just...

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A single voice, but he spoke for all of us. The opening question at the Channel 4 debate on July 16th, involving five candidates at the time was, the moderator Krishnan Guru-Murthy told us, “the one subject that had dominated questions from our audience.” The question, delivered by a member of the floating voter audience,...

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That’s the thing with a loophole like no regulation of electoral advertising content – some people take advantage. Others demand ‘something must be done about it,’ instead of ‘I must do something about it.’ The result is that nothing gets done. And another big bus with a big lie on board comes along, by which time it’s too...

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The momentum behind regulation to prevent lies in electoral advertising continues.  For it to continue we need your support. We are the only organisation in the UK campaigning for electoral advertising regulation to prevent lies in electoral ads. We are politically neutral, not for profit and rely on unpaid volunteers. We need donations to cover...

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Whoops. In our recent report of local election advertising from the three main parties, we accused the Lib Dems of doctoring a Telegraph headline. They didn’t. The headline they showed in their advertising did appear in the Telegraph and despite best attempts we couldn’t find it at the time of research. So this serves as a...

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In June 2020, the House of Lords recommended that a code of practice should be developed for election material that ‘restricts fundamentally inaccurate advertising.’ The government response to the recommendation was, Mourinho-style, to ‘park the bus.’ Ever since the appearance of the ‘factual claim’ below in 2016, it has become increasingly obvious that political organisations cannot be trusted not to distort, manipulate,...

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At Reform Political Advertising, most of us are advertising people. We’re doing what we’re doing because we don’t like the way that politicians use (or abuse) advertising to make what are frequently highly misleading statements. Election advertising isn’t regulated, which means that politicians can say what they like, whereas in debate or interviews, those statements would be...

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At Reform Political Advertising, we’re a bit nervous of buses. Ever since the big fat £350m lie on the side of a big red bus rolled into Westminster, we’ve been keeping a wary eye out and, sure enough, three turn up at once. There’s the Conservative bus, which likes to pretend it isn’t a bus at...

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We are delighted that The Green Party of England and Wales has signed up to Reform Political Advertising and Compassion In Politics’ pledge for the elections on May 5th. We welcome their leadership on the issue of misleading electoral advertising and encourage other parties and candidates standing for election to sign up too.  Ask your...

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The Electoral Commission has withdrawn an advert on the topic of political advertising following our complaint to the Advertising Standards Authority (ASA).  The Electoral Commission’s advertisement misleadingly claimed that there exists “a range of organisations” that can “help address any concerns” relating to political advertising.The reality is that election advertising is exempt from the regulatory...

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