The tweet from the Conservative party (tweets are subject to regulation for most advertisers, incidentally), which includes the claim that ‘Labour are backing the strikers’ is the kind of unfounded assertion that wouldn’t survive in a commercial arena but which continues to be permitted in thi…

Misleading political ads that aren’t deemed electoral are in the scope of the ASA. So we’ve decided to complain about this one. The fact we can highlights the gaping hole in regulation for electoral ads which you can’t complain to anyone about! You can read it below. We’ll keep you posted as t…

Probably not the best advertising in the world, ‘greenwashing’ – deceptive environmental marketing – is very much in the regulators’ sights. Only recently, the ASA have ruled against Unilever, Tesco and Innocent Drinks, no less. And the government’s own statutory authority the Competition an…

The public are hungry for change. They want to see politicians turn the page on months of dishonesty and deception. Our proposal – to properly regulate electoral ads – offers them a way to do that. And in the in last year we have taken some huge strides towards this goal.  We’ve made si…

Well after a protracted election contest we now have a new PM. Liz Truss has not yet shown her cards when it comes to the question of regulating electoral advertising so there is all to play for in terms of getting this issue up the agenda and on to the statute books. Of course, just because Ms T…

A single voice, but he spoke for all of us. The opening question at the Channel 4 debate on July 16th, involving five candidates at the time was, the moderator Krishnan Guru-Murthy told us, “the one subject that had dominated questions from our audience.” The question, delivered by a memb…

That’s the thing with a loophole like no regulation of electoral advertising content – some people take advantage. Others demand ‘something must be done about it,’ instead of ‘I must do something about it.’ The result is that nothing gets done. And another big bus with a big lie …

Liz Saville Roberts presenting her Bill in the House of Commons. The momentum behind regulation to prevent lies in electoral advertising continues.  For it to continue we need your support. We are the only organisation in the UK campaigning for electoral advertising regulation to prevent …

Whoops. In our recent report of local election advertising from the three main parties, we accused the Lib Dems of doctoring a Telegraph headline. They didn’t. The headline they showed in their advertising did appear in the Telegraph and despite best attempts we couldn’t find it at the time of …

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In June 2020, the House of Lords recommended that a code of practice should be developed for election material that ‘restricts fundamentally inaccurate advertising.’ The government response to the recommendation was, Mourinho-style, to ‘park the bus.’ Ev…

At Reform Political Advertising, most of us are advertising people. We’re doing what we’re doing because we don’t like the way that politicians use (or abuse) advertising to make what are frequently highly misleading statements. Election advertising isn’t regulated, which means that politi…

At Reform Political Advertising, we’re a bit nervous of buses. Ever since the big fat £350m lie on the side of a big red bus rolled into Westminster, we’ve been keeping a wary eye out and, sure enough, three turn up at once. There’s the Conservative bus, which likes to pretend it isn’t…

We are delighted that The Green Party of England and Wales has signed up to Reform Political Advertising and Compassion In Politics’ pledge for the elections on May 5th. We welcome their leadership on the issue of misleading electoral advertising and encourage other parties and candidates standing f…

Example of the Electoral Commission ad campaign Reform Political Advertising complained about. The Electoral Commission has withdrawn an advert on the topic of political advertising following our complaint to the Advertising Standards Authority (ASA).  The Electoral Commission’s advertiseme…

We are not for profit and are run by unpaid volunteers. We rely on donations to continue our work. Please donate to our campaign here. The ludicrous claim has been  launched on the side of the bus by a leading Conservative. However, it’s a digital bus side th…