‘He [Sadiq Khan]’s had over 100 teenagers murdered on the streets of London’ does not appear to be accurate according to Met Police data and by the BBC
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Labour isn’t backing.

10th November 2022
The tweet from the Conservative party (tweets are subject to regulation for most advertisers, incidentally), which includes the claim that ‘Labour are backing the strikers’ is the kind of unfounded assertion that wouldn’t survive in a commercial arena but which continues to be permitted in thi…

We’ve complained to the ASA about recent government advertising.

9th October 2022
Misleading political ads that aren’t deemed electoral are in the scope of the ASA. So we’ve decided to complain about this one. The fact we can highlights the gaping hole in regulation for electoral ads which you can’t complain to anyone about! You can read it below. We’ll keep you posted as t…

Greenwashing: banned for business, permitted for politicians

29th September 2022
Probably not the best advertising in the world, ‘greenwashing’ – deceptive environmental marketing – is very much in the regulators’ sights. Only recently, the ASA have ruled against Unilever, Tesco and Innocent Drinks, no less. And the government’s own statutory authority the Competition an…

We need your help to continue our campaign to prevent lies in electoral advertising.

25th September 2022
The public are hungry for change. They want to see politicians turn the page on months of dishonesty and deception. Our proposal – to properly regulate electoral ads – offers them a way to do that. And in the in last year we have taken some huge strides towards this goal.  We’ve made si…

We need your help to continue our campaign.

21st September 2022
Well after a protracted election contest we now have a new PM. Liz Truss has not yet shown her cards when it comes to the question of regulating electoral advertising so there is all to play for in terms of getting this issue up the agenda and on to the statute books. Of course, just because Ms T…

Open letter to Rt. Hons Rishi Sunak and Liz Truss

25th July 2022
A single voice, but he spoke for all of us. The opening question at the Channel 4 debate on July 16th, involving five candidates at the time was, the moderator Krishnan Guru-Murthy told us, “the one subject that had dominated questions from our audience.” The question, delivered by a memb…

Can you help stop lies in electoral ads like this one?

5th July 2022
That’s the thing with a loophole like no regulation of electoral advertising content – some people take advantage. Others demand ‘something must be done about it,’ instead of ‘I must do something about it.’ The result is that nothing gets done. And another big bus with a big lie …

Electoral advertising regulation will now likely be included in a Bill in parliament.

2nd July 2022
Liz Saville Roberts presenting her Bill in the House of Commons. The momentum behind regulation to prevent lies in electoral advertising continues.  For it to continue we need your support. We are the only organisation in the UK campaigning for electoral advertising regulation to prevent …

Correction: Liberal Democrat Facebook ad

13th May 2022
Whoops. In our recent report of local election advertising from the three main parties, we accused the Lib Dems of doctoring a Telegraph headline. They didn’t. The headline they showed in their advertising did appear in the Telegraph and despite best attempts we couldn’t find it at the time of …

Download our review of misleading ads in the 2022 elections: Cost of Lying Crisis

6th May 2022

EARP: here to run the bus out of town

3rd May 2022
In June 2020, the House of Lords recommended that a code of practice should be developed for election material that ‘restricts fundamentally inaccurate advertising.’ The government response to the recommendation was, Mourinho-style, to ‘park the bus.’ Ev…

“When they go low, we go high.” Michelle Obama

2nd May 2022
At Reform Political Advertising, most of us are advertising people. We’re doing what we’re doing because we don’t like the way that politicians use (or abuse) advertising to make what are frequently highly misleading statements. Election advertising isn’t regulated, which means that politi…

The buses in Tyneside are as bad as, or worse than, the buses in Westminster

27th April 2022
At Reform Political Advertising, we’re a bit nervous of buses. Ever since the big fat £350m lie on the side of a big red bus rolled into Westminster, we’ve been keeping a wary eye out and, sure enough, three turn up at once. There’s the Conservative bus, which likes to pretend it isn’t…

The Green Party of England and Wales signs up to Reform Political Advertising’s campaign pledge for the May 2022 elections.

20th April 2022
We are delighted that The Green Party of England and Wales has signed up to Reform Political Advertising and Compassion In Politics’ pledge for the elections on May 5th. We welcome their leadership on the issue of misleading electoral advertising and encourage other parties and candidates standing f…

Electoral Commission withdraw misleading ad after our ASA complaint

27th August 2021
Example of the Electoral Commission ad campaign Reform Political Advertising complained about. The Electoral Commission has withdrawn an advert on the topic of political advertising following our complaint to the Advertising Standards Authority (ASA).  The Electoral Commission’s advertiseme…

Bailey’s new poster is bunkum.

22nd April 2021
We are not for profit and are run by unpaid volunteers. We rely on donations to continue our work. Please donate to our campaign here. The ludicrous claim has been  launched on the side of the bus by a leading Conservative. However, it’s a digital bus side th…