‘He [Sadiq Khan]’s had over 100 teenagers murdered on the streets of London’ does not appear to be accurate according to Met Police data and by the BBC
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Political Advertising Code suggestions

18th September 2018
We’ve aligned to points Damian Collins made in a call for a code for political advertising in Campaign magazine on the 13thAugust relevant recent recommendations concerning political advertising. We’ve included recommendations from the Independent Commission on Referendums, the Electoral Commissio…

ISBA, the voice of UK advertisers, joins Damain Collin’s call for greater political advertising regulation

14th August 2018
Damian Collins called yesterday in an advertising trade publication for a new code in political advertising. Despite its low key launch this should be of great significance for everyone in the UK. As marketing practitioners, we feel marketers and the marketing trade press have historically shied aw…

Our advertising practitioners’ response to the DCMS report. Significant progress but we need a more holistic approach and further clarifications.

30th July 2018
The DCMS report is a substantial document and we welcome its contents. As many commentators have noted, the recommendations are far-reaching and far-ranging. When we started the Coalition for Reform in Political Advertising in May there weren’t many comprehensive solutions being put forward by in…

Release of Vote Leave adverts bolster case for reforming political advertising

27th July 2018
We believe that the Vote Leave ads released yesterday by Facebook validate a four-point plan we have been advocating since we launched it in May. The plan proposes reforming political advertising in the following ways: Legislate so that all paid-for political advertisements can be viewed by the pu…

Electoral Commission report diagnoses problems but ducks difficult solutions

26th June 2018
The Electoral Commission has published a report which provides an analysis of the problems posed by digital campaigning and a set of recommendations to remedy them. The Electoral Commission’s acknowledgment of the concern and confusion it found amongst voters whilst researching the issue of campa…

New ‘deepfake’ technology an emerging threat and another reason to regulate

4th June 2018
Benedict Pringle, co-founder of the Coalition for Reform in Political Advertising, has written for Campaign, a leading marketing trade publication, about why emerging ‘deepfake’ video technology is another reason to regulate political advertising. Deepfake is a technology that allows people to …

Leading advertiser body ISBA endorses Coalitions demands

30th May 2018
ISBA, the body which represents the leading UK advertisers, have endorsed our four point plan to reform political advertising. Phil Smith, Director General of ISBA, said: We welcome the Coalition For Reform In Political Advertising initiative which aligns with our publicly stated position that pol…

New coalition calls for changes to political advertising legislation

4th May 2018
Benedict Pringle, founder of politicaladvertising.co.uk and Alex Tait, founder of Entropy, have launched The Coalition For Reform In Political Advertising.  The non-partisan coalition is calling on Parliament to implement a four-point plan to reform political advertising: Legislate so that a…