Lord Puttnam, 2024 “When, as Chairman of a cross-party House of Lords Committee in 2020 I was responsible for recommending the regulation of ‘fundamental inaccuracy’ in political advertising, I wasn’t necessarily expecting it to be nodded through, but neither did I think the government resp…

Our draft advertising code is below which we’ve published for the Modernisation Committee (Commons Select Committee). “Electoral advertising: our commitment In our advertising we will: Make every reasonable effort not to mislead voters; Ensure that factual claims are accurate according …

You can read about the significant progress of our campaign and donate here. We’ve done all of this on a shoestring and by relying on unpaid volunteers. However, the reality is that following the 2024 General Election we really need your help to achieve our campaign goal of making electoral adver…

You can read about the significant progress of our campaign and donate here. We’ve done all of this on a shoestring and by relying on unpaid volunteers. However, the reality is that following the 2024 General Election we really need your help to achieve our campaign goal of making electoral a…

You can read about the significant progress of our campaign and donate here. We’ve done all of this on a shoestring and by relying on unpaid volunteers. However, the reality is that following the 2024 General Election we really need your help to achieve our campaign goal of making electoral a…

“Electoral advertising regulation can’t work in a busy election period, can it?” This is probably the only challenge we (rarely) hear as to why electoral advertising regulation for fact-based claims might not work.  It isn’t the case of course, as the precedent in other countries …

June 12th 2024Today may be the perfect day to write about the Tory party claim that a Labour government will add £2k to tax bills. Because today sees the Labour party claim that ‘the Tories will cost you £4,800 more on your mortgage’ and it also sees publication of the National Centre for Soci…

We thank Andy Burnham for his leadership in signing up to our ad code for his Greater Manchester mayoral campaign that commits to making “every reasonable effort not to mislead voters”. You can read a copy of the ad code here. ……………………………………

We are delighted that Plaid Cymru have agreed to sign up to our electoral ad code for the general election. The code makes a commitment to make “every reasonable effort not to mislead voters”. You can read a copy of the ad code here. ……………………………………

We are delighted that the Mayor of London Labour’s Sadiq Khan has signed up to our ad code that commits to making “every reasonable effort not to mislead voters”. We’ve now 6 London mayor candidates signed up including Zoë Garbett (The Green Party), Rob Blackie (Liberal Democrats), Natalie Ca…

We are delighted to be working with Full Fact in the run up to the various 2024 elections in the UK. Their latest Report has just been published and has lots of sensible recommendations including “the next government should legislate to end deceptive campaign practices” and to “introduce indepen…

Lord Puttnam, January 2024 “When, as Chairman of a cross-party House of Lords Committee in 2020 I was responsible for recommending the regulation of ‘fundamental inaccuracy’ in political advertising, I wasn’t necessarily expecting it to be nodded through, but neither did I think the governm…

On Tuesday morning Lindy Cameron, the CEO of the National Cyber Security Centre, spoke on Radio 4 about the ‘more complex threats’ posed by AI.  Prominent among the threats discussed was the one to voters from political disinformation (PD), as the upcoming election will be “the first in …

The truth.Analysis of thousands of ads from all political parties reveals that it’s in short supply.Electoral Commission research from 2019 confirms that “people were concerned about misleading campaign techniques from across the political spectrum.”Electoral advertising should be regulated so that …

The tedious spat between the Labour party and the Conservatives over the Rishi Sunak ‘rolled eyes and poor pint’ deepfake did not surprise in the sense that it’s a conventional political exchange with all the value of two bald men fighting over a comb.Neither were we taken aback by the epic hy…