This article by Benedict Pringle was first published in Labour List on the 11th November. Last month George Freeman MP woke up to find a video circulating online that appeared to show him defecting from the Tories to Reform UK. It was slickly produced, believable enough to fool casual viewers, a…

When we launched Reform Political Advertising, we were the first campaign to propose the idea of an independent, public repository for political ads. We made this case to the UK Parliament’s Disinformation & “Fake News” Committee and we were very pleased when our recommendation was includ…

This week’s government announcement on “Restoring Trust in Our Democracy” includes some welcome proposals. Most notably for us, a strengthening of the imprint regime that will require clearer labelling of who is behind political campaign material.  This is a win for our campa…

As the dust settles from this week’s local and mayoral elections, one thing seems clear: the UK’s political landscape shifted. Labour and the Conservatives lost their grip as voters fragmented towards Reform, the Liberal Democrats, and The Green Party. But beneath the headlines is a more troubli…

Ahead of the UK local and mayoral elections today and the Australian federal election on May 3rd we put on our first international event. In this era of disinformation and misinformation several countries are taking steps to restore trust in politics. The virtual event brought together politicia…

The elections taking place on May 1, 2025, mark the first significant electoral test for the new government and an early opportunity for all political parties to show whether they have learned the lessons voters have been demanding. You can download our review here.

Lord Puttnam, 2024 “When, as Chairman of a cross-party House of Lords Committee in 2020 I was responsible for recommending the regulation of ‘fundamental inaccuracy’ in political advertising, I wasn’t necessarily expecting it to be nodded through, but neither did I think the government resp…

You can also read a copy of our review of election advertising over the 2024 General Election here.

Download a copy of our final election advertising review below (updated on the 6th July). RPA-2024-General-Election-Advertising-Review-1Download

Research by Opinium commissioned by RPA in the last week confirms the findings from previous studies by showing that 76% of the UK voting public would “support it being a requirement in the UK that factual claims in election adverts must be accurate?” Only 4% would oppose such a measure. 65%…

“Electoral advertising regulation can’t work in a busy election period, can it?” This is probably the only challenge we (rarely) hear as to why electoral advertising regulation for fact-based claims might not work.  It isn’t the case of course, as the precedent in other countries …

June 12th 2024Today may be the perfect day to write about the Tory party claim that a Labour government will add £2k to tax bills. Because today sees the Labour party claim that ‘the Tories will cost you £4,800 more on your mortgage’ and it also sees publication of the National Centre for Soci…

We thank Andy Burnham for his leadership in signing up to our ad code for his Greater Manchester mayoral campaign that commits to making “every reasonable effort not to mislead voters”. You can read a copy of the ad code here. ……………………………………

We are delighted that Plaid Cymru have agreed to sign up to our electoral ad code for the general election. The code makes a commitment to make “every reasonable effort not to mislead voters”. You can read a copy of the ad code here. ……………………………………