Please donate to our campaign via GoCardless. We are an independent, politically neutral, not for profit campaign.

Monthly donations help us plan ahead and budget far more effectively, so we can be as effective as possible in campaigning to stop lies in political advertising.

Monthly donation

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If you’d like to give a different amount please contact alex (dot) tait (at) reformpoliticaladvertising (dot) org

One off donation

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If you’d like to give a different amount please contact alex (dot) tait (at) reformpoliticaladvertising (dot) org

Help Us Stop Lies in Election Advertising. Your Support Has Never Been More Crucial

Our campaign is now achieving the kind of progress that, just a few years ago, felt impossible. Thanks to sustained pressure from Reform Political Advertising and our allies, governments, regulators, and major political figures are finally recognising that unchecked disinformation in elections is a threat to democracy – and that rules to prevent lies and greater transparency in election ads are urgently needed.

However, to turn this momentum into lasting change, we need your support now.

Real Progress – Driven by Our Campaign

• Policy leadership at the highest levels.
  The cross-party House of Lords Democracy & Digital Technologies Committee, which we gave evidence to, unanimously recommended electoral ad regulation. The Advertising Standards Authority has also publicly stated it stands ready to help.
• International influence.
  The European Union will introduce, in March 2026, an independent public database of election ads – a core proposal we first put forward in 2018. It aims to stop “dark” elections advertising (ads that only the recipient is exposed to and that isn’t open to scrutiny by the public, journalists, academics and civil society). This was an issue that first came to prominence in the Brexit referendum.
• Greater transparency
  We’ve been the main voice calling for imprints (the copy on ads such as leaflets that tells you who the ad is from) to include the political party. This was included in the government’s policy paper ahead of the Elections Bill.
• Proving regulation can work.
  During the 2024 General Election we ran our Election Advertising Review Panel (EARP), chaired by Lord David Puttnam. This independent group,  including experts from inside and outside the ad industry, demonstrated that practical, independent oversight of election ads is entirely achievable in a UK election.
• Parties and leaders are signing up.
  We tested a draft election advertising code, committing campaigns to “make every reasonable effort not to mislead voters”, at the 2024 mayoral elections. It was signed by six London mayoral candidates including Labour’s Sadiq Khan, the Green Party, and Liberal Democrat candidates.
  Notable other supporters include Neil Kinnock, Andy Burnham, and Tracy Brabin.
• Growing political support.
  Several parties including the Green Party, Plaid Cymru, and the Alliance Party have adopted electoral ad regulation as official policy. And over recent years, almost all the MPs we’ve spoken to have expressed support for new rules for fact based claims in election advertising.
• Influencing the new Representation of the People Bill (formerly known as the Elections Bill).
  The Government has published the Bill and we are working with MPs to table amendments to get electoral advertising regulation included in it. We’ve met with various MPs, the Chair of the Labour Party and have run two cross-party events in the House of Commons in October 2025 in April 2026 to raise awareness of the issues and to get MP support behind the solutions.

This progress is meaningful – and fragile. It only exists because our tiny organisation has kept this issue alive, visible, and practical.

Why We Need Your Help Now

We are the only organisation dedicated solely to preventing lies and increasing transparency in election advertising. We are run by unpaid volunteers, politically neutral and not for profit.

Following the 2024 General Election, with a new government reviewing election law with the Representation of the People Bill, we are at the most critical moment since we began this campaign. Without funding, we cannot keep influencing this legislation, expanding our evidence base, or ensuring political leaders deliver the reforms they now say they support.

Your donation, large or small, will make a direct and measurable difference to whether the UK finally introduces rules to prevent lies like the infamous “£350 million Brexit bus” from misleading voters again.

See the Evidence for Yourself

If you want to understand the scale of the problem we’re tackling, you can explore our independent reviews of recent elections. A good place to start is our report on the 2019 General Election, which led to significant coverage on the BBC and it remains a stark illustration of how widespread disinformation has become.

You can also watch Lord Puttnam discuss our campaign on Byline TV.

If You Believe In Honest Elections, Please Support Us

There are many worthy causes you could donate to. But few offer such a clear, practical way to strengthen democracy – and few operate with so little funding yet such high impact.

If you share our belief that voters deserve truthful information, and that elections should be fought on facts rather than falsehoods and with greater transparency please consider supporting our work today.

If you’d like more information before donating, please contact Alex at:
alex(dot)tait(at)reformpoliticaladvertising(dot)org. We’d be very happy to speak to you.