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Leading advertiser body ISBA endorses Coalitions demands

Benedict Pringle

ISBA, the body which represents the leading UK advertisers, have endorsed our four point plan to reform political advertising.

Phil Smith, Director General of ISBA, said:

We welcome the Coalition For Reform In Political Advertising initiative which aligns with our publicly stated position that political advertising in the UK requires greater transparency and regulation.

We would endorse the proposed remedies by the Coalition as all worthy of consideration by government and regulators. Some are already being embraced by individual industry players. ISBA is keen to continue to participate and contribute its thoughts on behalf of responsible advertisers on this highly important and sensitive issue.

ISBA are a hugely influential lobby with regulators, platform owners and government and so we are delighted to have them aligned with our proposals.


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