Claims in marketing communications, whenever published or distributed, whose principal function is to influence voters in a local, regional, national or international election or referendum are exempt from the CAP Code.
Source: ASA website.
Download our review of misleading ads in the UK’s 2025 local council and mayoral elections
The elections taking place on May 1, 2025, mark the first significant electoral test for the new government and an early opportunity for all political parties to show whether they have learned the lessons voters have been demanding.
