Claims in marketing communications, whenever published or distributed, whose principal function is to influence voters in a local, regional, national or international election or referendum are exempt from the CAP Code. Source: ASA website.

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Download our review of misleading ads in the UK’s 2024 General Election

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Lies, defamation, deceit and incompetence. Our review of the 2023 local elections

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Download our report on ‘lies for votes’ in ads for the 2022 local elections

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Download our review of misleading ads in the UK’s 2019 general election

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