A web-readable version of our latest review. You can download a PDF version here which includes links to the data sources. Why we looked again We published our campaign update “The Perfect Storm” just after the May 7th elections. There we warned that, as we transition from the dig…

As campaigning enters the AI age, and Britain’s politics becomes more fragmented, misleading election advertising is no longer a theoretical risk. Our latest follow-up report, After the Vote, looks at the results of the May 7th elections and finds just how many contests were decided by tiny margin…

We are facing a once-in-a-generation opportunity to fix one of the most corrosive gaps in our democracy: the absence of rules governing disinformation and transparency and factual accuracy in election advertising. After eight years of campaigning, the ingredients for change are finally in place. MPs…

You can read our evidence for the Bill below. REPRESENTATION OF THE PEOPLE BILL REFORM POLITICAL ADVERTISING EVIDENCE TO THE COMMITTEE MARCH 12, 2026 1. Who we are 1.1. Reform Political Advertising (RPA) does what it says on the tin: founded some eight years ago, we are a small …

MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. Reform Political Advertising, a pressure group, have launched a satirical campaign called “The Misleading T…

The Manchester Mill has revealed that Reform UK appear to have broken electoral law during the Gorton and Denton by-election by distributing campaign material without a legally compliant imprint. That matters. The law is the law, and if a party breaks it, that should be taken seriously. But if…

We are encouraged by the direction of the government’s policy paper Restoring trust in our democracy: Our strategy for modern and secure elections, in particular: Sections 117-124: strengthening transparency and streamlining enforcement of imprint rules. Section 83: the gover…